Most jobs require wearing multiple hats. When I began dabbling in marketing strategy years ago, event coordination and promotion became one of those “extra hats” for me. Many copywriters stick to copywriting, and for the most part, that’s what I like to do too. But this particular aspect of marketing compelled me, perhaps because I have a fascination with hosting that dates back to my late grandmother’s fabulous dinners and holiday parties, for which I was often granted the distinct honor of setting the table just right and greeting guests as they came in. I learned about setting the tone for a great event, and I’ve carried a love for it all these years.
Professionally, I’ve had plenty of experience, too. I spent two years as an activities director for a non-profit childcare center in Pendleton, SC. For the past two years, I have planned and promoted many aspects of various events for the City of Liberty, South Carolina, ranging from an annual festival that draws a crowd of more than 3000 people in just a few hours to a citywide litter pickup day that awards the town eligibility for special funding. Other achievements include launching citywide health initiative “Walk 100 Miles with the Mayor,” Battle of the Badges (a series of year round competitions between local police and fire departments for the purpose of community outreach), a 5K run benefitting the Pickens County Humane Society, the Emma Boughman Bike Brigade benefiting the Emma KAPP fund and more.